Many bloggers or webmaster are "striving" hard to do whatever Search Engine Optimization (SEO) they can find to drive traffics to their blog/website and hopefully increase their Google PageRank (PR). Unfortunately, it’s not easy as they think and many of their methods do not work simply because many misunderstood the concept of Google PageRank. If you’re a webmaster I would like stress that Google PageRank is not something you need to be bother about.
Why Google PageRank is Not Important
1.Google PageRank is PAGERank not SITERank
Google calculates using its complicated algorithm on the importance of each page in a scale of 10 and not the whole site. Which is why you get different rank for your pages within your website. Don’t believe me? Try checking your pagerank for individual pages, you’ll get different rank. The PageRank of a particular page is roughly based upon the quantity of inbound links as well as the PageRank of the pages providing the links. And of course, PageRank is only from Google’s eye. In short, PageRank is an EXTERNAL INDICATOR of your pages and not a ranking system per se.
2.You Can Still Have Good Traffics Even without Good PageRank
Seriously, why bother about having low (0-3 rank) PageRank when you’re driving thousands of visitors everyday. After all, most "money-making" or advertising programmes have their own tracker to track your site traffic, which PR can only be a minor factor. I have another website at www.teslmalaysia.com which has a PageRank of 6, but the traffic is three times lower than this tech blog (PR3) and most of my income comes from this tech blog!
3. PageRank Doesn’t Measure The Quality of Your Content
You can a very lousy page of say around 5 lines with a large funny picture and if a lot of people love it and start linking to your page, you’ll get good PR for it especially when good or top sites start linking as well never mind if there’s only 20 to 40 visitors per day. So, just because you have low PR, it doesn’t mean your content is of low quality. Who cares what Google think of your content? If your content is good, people would come and visit and bookmark your links.
4. You Get Advertisement Based on Traffics and Keyword Relevance
So far, I have not encounter one advertiser that want to advertise on my blog based on my PageRank. They would request for a traffic report or place their tracker for 3-4 weeks before deciding the rate. Another factor is the relevance of your keywords. If you get high ranking on search engine based on certain keywords, advertisers would approach you because you can drive in traffics that are likely convert.
All in all, I don’t see why webmasters should be bothered about their PageRank. You can check the top blogs or even websites with high traffics but low PageRank. So get on with it and stop thinking about PageRank.
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