Google Zeitgeist – Proton Inspira is the Fastest Rising Search in 2010

Google via Google Zeitgeist has released the annual list for the top searches for Malaysia in 2010. There are actually several fastest rising search terms that you can explore. Of course the one that head the chart is the Mitsubishi look-alike Proton Inspira! Not even iPad or Justin Bieber can beat that! Haha. Another list that caught my attention is Fastest rising searches for ‘bagaimana…’ and the top ten terms are:

  1. …memulakan perniagaan
  2. …nak kurus
  3. …membina blog
  4. …mengenal diri
  5. …menyentuh hati
  6. …menangani stress
  7. …memikat wanita
  8. …menjadi kaya
  9. …sosilawati dibunuh
  10. …nak gemuk

Well, it’s interesting to know the behaviour of Malaysians when it comes to Google Search! 🙂

Zeitgeist Explained

Google reveals the internet “Zeitgeist” (German for “the spirit of the times”) through an exploration of the billions of search queries we receive each year. In addition to the Year-end Zeitgeist, which highlights the top trends of 2010, we also have several tools that give insight into global, regional, past and present search trends. Google Zeitgeist tools can never be used to identify individual users because we rely on anonymized, aggregated counts of how often certain search queries occur over time. These tools are available year-round for you to play with, explore, and learn from:

The Press Release

Kuala Lumpur: December 9, 2010: Today, Google announced its annual Zeitgeist, a look at 2010 through the collective eyes of the world on the web. The 2010 Year-End Zeitgeist offers a unique perspective on the year’s major events and hottest trends based on global searches, as well as searches conducted in Malaysia on

When it comes to Malaysia’s fascination with the Proton Inspira, not even Apple’s iPad and the Greatest Show on Earth come close to the national car manufacturer’s Mitsubishi Lancer lookalike, which was launched in November. The fastest rising searches of 2010 also showed Malaysians going online for a variety of reasons, from checking out Indonesian drama Benci Bilang Cinta and spending time interacting via Facebook to looking for the best deals in town on and staying up-to-date with the latest news on Utusan. They also kept their reflexes sharp playing online games on Didi games and kept an eye out for singing teen sensation Justin Bieber.

He may not be well-known in most parts of the world, but local fans of Swedish/Lebanese singer Maher Zain ranked him ahead of Bieber and Indonesia’s scandal-plagued Luna Maya on the fastest rising people list. David Villa, who scored five goals to help Spain win the 2010 World Cup, also proved a winner in the fastest rising World Cup players Top-10, pushing Argentina’s Lionel Messi and Brazil’s Ronaldinho to second and third place, respectively.

Bahasa Malaysia searches on also proved extremely popular. For instance, searches for ‘tokek’ (tokay gecko) pushed the term to No.1 on the fastest rising local headlines list after news reports stated that its meat could fetch up to RM1million per kg in the overseas market and possibly be used as a cure for HIV/AIDS. Malaysians were also looking to enjoy financial freedom of the more regular variety, however, and placed ‘how to start a business’ at the top of their ‘bagaimana…’ fastest rising list.

On the local movie scene, a surprise in the form of romantic drama Dear John proved more popular that other bigger Hollywood offerings, but to no one’s surprise, Endthiran, the biggest and most expensive Tamil movie ever, topped the fastest rising Indian movie list. Fans of Taiwanese drama Calling for Love also drove their favourite show to the head of the fastest rising Chinese search list in front of actresses Stephy and Ady as well as Chinese video hosting service Youku.

In addition to telling us what people are curious about in Malaysia, Google Zeitgeist tools also offer insight into which topics were of interest across the globe. Top search terms from over fifty countries appear on our Google Zeitgeist webpage, — from political candidates in the United States, to news searches in the Philippines, to online games searches in South Korea.

This year’s global fastest rising searches show interest in new tech trends with chatroulette at the helm, followed by the iPad; pop culture (with Justin Bieber a bonafide worldwide sensation), and social networking sites such as Twitter and Facebook.

To see more information about Google Zeitgeist across the globe, take a look at the site: .

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