Japanese Companies Lure Women to Recycle Bras

I guess everyone would agree that Japanese are so damn cool – they come up with the craziest ideas and actually publicize them. The latest eco campaign is by Wacoal, a leading manufacturer of ladies underwear. It seems, they will be recycling bras. No, they won’t be reselling used ones to others! They just asked some ladies who shop to drop their unwanted bras in a bag and eventually collected around 35,900 pieces and hooked them together and now they go a length of three times that of the height of Mt Everest and weigh 3.59 tons.

(Decorative picture from watfordobserver)

Another company Triumph didn’t want to lag behind so they thought of giving out 50-yen postage stamps per bag as a token of appreciation. The collected bras are processed and recycled into solid fuel.Of course, countries in the west are following this trend. Some even come with a more creative way like this:

Hahaha, at least the women are doing their part to save the planet.

[Read More From JapanToday]